Starbucks has partnered with Papa Johns, a franchisee in Maryland, to launch a new franchise in the Washington area.
The new franchise will open on Monday, March 12, and will feature the iconic Papa John cookie, which Papa John said will be served at restaurants in the region.
Papa John’s franchisees will serve the cookies at more than 1,000 locations, Papa John President and CEO Andrew Siegel said.
“We are excited to partner with Starbucks to help create a brand that brings together our communities, and is part of the American Dream,” Siegel wrote in a statement.
The partnership comes amid a surge of interest in the Halloween holiday in the U.S. and in other countries.
In December, Macy’s launched its own Halloween store, but it has not launched a franchise yet.
In September, Disney bought a majority stake in a franchise company in China, which is one of the world’s largest Halloween markets, but the Disney-owned company has yet to announce a nationwide launch.
The new Starbucks franchise will debut in Washington state in the fall, Siegel told the Seattle Times.
Siegel said that the deal was not a formal acquisition and that Starbucks would not have to share revenue with Papa Johns, which would give the company access to millions of dollars in annual revenue from the cookie sales.
Earlier this year, Starbucks announced plans to launch three new stores in New York City, Los Angeles and San Francisco, with the aim of selling at least $100 million worth of cookies annually.