It’s not often that a celebrity takes a selfie, but it’s happened for a number of Australians this year.
The hashtag #cookoutfranchise has been used more than 2,000 times on social media in just 24 hours to raise money for the Australian Red Cross.
Australian Red Cross (@AustralianRedCross) Cookout Franchise (@Cookoutf) February 21, 2020 The hashtag was coined in November, but was picked up again this year as the first celebrity to raise $50,000 for the organisation.
Cookout Franchise tweeted: “Thanks to everyone who has supported us in raising money for Australia’s Red Cross during this tough time.”
Cookout franchise has also raised money for some of Australia’s biggest charities.
@cookout_franchises @abcafc #CookoutMovie A post shared by CookoutFranchise (@cookoutranchises) on Feb 21, 2019 at 8:09am PST The fundraising campaign, which is being run in conjunction with Australian Red Wing Foundation, will see celebrity chefs and chefs-in-training from around the world cook up the ultimate dish for charity.
It’s hoped the cooking competition will provide a new level of entertainment for those with a passion for cooking, and will be a chance for Australian chefs to show off their cooking skills.
“I was hoping that the hashtag would give people a little bit of hope to get back on their feet and hopefully see some great chefs cook up some great meals for the Red Cross,” Cookout franchise chef Matt Leung said.
Matt Leung is a chef and chef-in.tune at cooking.com.au “But it’s been pretty busy this year, so we’ve had a lot of requests from people to cook up something for them.”
The campaign will also be a way for celebrities to promote their businesses, such as the Australian Football League’s Canberra Raiders.
Cookout has also launched a “Cookout” app for iPhone, Android and Windows devices, which lets fans vote on the recipes that will be featured on the show.
Cooking up a dish for the Hungry Hungry Hippos Cookout was inspired by the Hungry Hippo, a famous Tasmanian sea turtle who was found in a pot.
But this was not the only celebrity chef who has been a part of the campaign.
In addition to celebrity chefs, Cookout has raised more than $8 million for charities including the Australian Human Rights Commission, the Australian Medical Association, the Royal Australian and Veterinary College, and the Children’s Hospital of Eastern Australia.
Cookup franchise will be in Adelaide next week for the launch of the #CookOutMovie.
Cook out franchise (@cookoffranchises), Australian Red Wings Foundation (@redwingsfoundation), ABC News, @ABCCookOut, ABC News BreakfastTopics:food-and-cooking,community-and_religion,advertising,community_and-society,advertising-industry,community,tas