The ice cream franchise is a business.
The ice brand has become a household word.
And yet, the ice cream business is still one of the fastest growing in the world, thanks in large part to its ubiquity and its ability to connect with fans and advertisers in a way that a traditional franchise is not.
That’s the takeaway from a new report from the International Franchise Association.
The IFA’s 2016 Franchise Index, a look at the size and importance of the ice-cream franchise, showed the business was still growing in 2016, but it was down 10% from the previous year.
This was primarily due to the ice brand’s decline.
In fact, the index said the ice business had been down 17% in the first half of the year.
The decline has not been entirely due to a drop in the ice’s popularity.
In 2016, the company was the second most popular ice-based beverage brand globally, behind only Coca-Cola.
But as brands like McDonalds and Coca-cola are more successful than ever, the number of ice-franchises has also fallen.
The report found that in 2016 more than 10% of the world’s population was a regular ice-crazed ice-fan, compared with 6% in 2014.
The global ice brand is also facing new competition from brands that use traditional franchises.
The growth in ice-related companies has driven a sharp drop in revenue for traditional ice-brand companies, the report said.
For example, the brand was down 11% in revenue last year to $3.6 billion.
Ice-fraudsters and thieves have also made up a large portion of ice brands worldwide.
This has caused a drop of about 10% in sales since 2014, according to the report.
While the decline in ice sales has been good for ice brands, the IFA said that it was unlikely that these companies would be able to sustain the growth they had seen in recent years.
Ice brands have seen significant declines in both revenue and sales.
According to the IFOA, sales of ice products worldwide have fallen by nearly 80% in real terms since 2006, and are down more than 70% in annual terms since 2003.
This decline is largely due to consumers switching from frozen to fresh, and ice brands looking for ways to cut down on their ice consumption.
For the second year in a row, the average number of frozen ice sales in the U.S. in 2016 was down by 5% year-over-year.
This trend has been driven by the growth of online ice-selling services, like Amazon and FreshDirect, and by the rise of the fast-casual market.
“We are witnessing a sharp decline in the volume and profitability of ice and ice-themed food products across the globe,” IFA CEO and co-founder, Michael W. Crain, said in a statement.
“Ice-fans are still a vital part of the global food and beverage culture.
And while we are excited about the continued growth of ice in the marketplace, we must be careful not to miss the opportunities to build sustainable businesses.”
The IFOa says that the ice franchise is the fastest-growing category in terms of sales in terms in 2016.
But the report also pointed out that it is difficult to measure how the ice industry is performing relative to the traditional business.
There is no easy measure of the success of a franchise.
In other words, ice brands are often left to their own devices.
And the report suggests that many franchises are not as successful as they once were.
In particular, the companies that are succeeding at growing the business are increasingly focused on the ice and other foods it sells rather than ice-serving products.
In terms of revenue, the industry is facing a significant downturn.
In the past two years, the share of ice revenue in the global ice market fell by 30% from 2015 to 2016, according the Ifoa.
That is mostly due to ice companies shifting their focus from ice to frozen food.
And ice-sales of frozen food products fell by more than 60% year over year, from $8.9 billion in 2015 to $4.6, the most recent year for which data is available.
“It is a huge market,” Crain said in the IAFA’s statement.
That said, the decline of ice is not necessarily bad news for ice-lover and ice fan alike.
Ice is a key component of ice cocktails, ice cream sandwiches and ice ice-melting desserts.
And in the United States, the business is booming.
The International Ice Cream Association said in 2016 that the United Kingdom and Germany were the two largest ice-consuming countries in the country.