Burger King and Disney’s ‘Burger King’ Franchise Could Be an Option For Franchise Companies

The Burger King franchise companies may be struggling to survive the current financial environment, but the fast food chain is also facing a potentially daunting challenge in its quest to secure an exclusive relationship with Disney.

In the near term, Burger King is facing increasing pressure to expand its footprint in the U.S. as Disney continues to explore the possibility of a long-term, exclusive deal with the company. 

“We are actively exploring the possibility for Burger King to have a partnership with Disney,” Kevin Regan, the CEO of Burger King’s Franchise Company Group, told  The Wall Street Journal.

“We’re looking at options that would enable Burger King, the franchise companies and Disney to have long-lasting and mutually beneficial relationships.”

Regan’s comments come in the midst of a major shakeup at the franchise company, which has faced a string of challenges over the past few years as it struggles to stay relevant in a fast food market that’s increasingly shifting away from fast food.

In November, the company announced that it would be exiting the franchise business and cutting nearly 1,000 jobs from its payroll.

In a letter to employees, the head of Burger Kitchen, which manages Burger King operations, described the situation as a “major blow” to the company’s ability to compete in the fast casual segment.

Burger King has been forced to rethink its strategy, as the company struggles to find new ways to appeal to a broader audience. 

In the meantime, the fast-food giant is also working on a potential deal with Disney to expand the franchise franchise, which currently employs approximately 11,000 people worldwide. 

Regan said that while Burger King may not be able to get a deal with a franchise company in the near-term because of the financial pressures it faces, it is still looking at various options for the franchise. 

If Burger King could secure an exclusivity deal with another franchise company such as Disney, it would help Burger King become more competitive in the marketplace, which is currently dominated by fast casual restaurants, according to Regan. 

Burger Kings plans to invest more than $1 billion in its business to expand and improve its franchise locations, which could include hiring more staff. 

For more:Burger king is seeking to secure a long term, exclusive agreement with Disney, but this is the first time in its history that a franchise has entered into a long range agreement with a major entertainment company.

It is a significant step forward for the company, and could help Burger Kings become more relevant in the market. 

As a franchise, Burger Kings would have to adhere to strict franchise rules, which include keeping the location open for all hours, operating a restaurant 24/7 and ensuring a 24/5 staffing environment, according  Topps MLB Insider Baseball. 

This would not only help Burger Kong gain an exclusive partnership with a big entertainment company, but also help the franchise continue to compete for new customers and make a profit. 

Follow @BryanDreyer on Twitter for the latest news from the MLB season.